As campuses and organizations respond to the pressing needs to
mitigate the coronavirus pandemic and respond to those in need,
we’re also all wondering what this means for fundraising.
We still have goals to meet, we’re nervous about what the
personal and economic impacts could mean for philanthropy, and
getting a lot of questions about messaging, events, and
specific appeal tactics.
First, we invite you to join our LinkedIn group on
the higher education response to COVID-19. We’re
posting regularly with materials, insights and open questions about
what our institutions are and can be doing for both donor and
prospective student engagement.
We’re here for you to talk about how to
approach donor engagement during this difficult time.
Schedule a time to talk.
Here are a few recent blogs and other resources on how this
health crisis will impact donor engagement:
RNL President and CEO Sumit Nihjawan offers an update on what
we’re doing to support both enrollment and donor engagement
during this difficult time.
The Chronicle of Philanthropy has curated a resource page with
topics about communicating during crisis, when to cancel an event,
and lessons from previous experiences.
Michael Rosen offers answers to the question “how will this
affect fundraising” as well as suggestions on how to stay
present with donors amidst the crisis and a reminder that they will
continue to give.
Lynne Wester offers great insights on what we can do for donors
in times of crisis.
Bebe of Thankview offers an update and a public point to
document what people are doing in response and with fundraising
JG&A outlines key points for staying the course with your
The National Committee for Responsive Philanthropy offers
suggestions on how funding and fundraising should change as a
result of this health crisis.
offers suggestions and an open discussion on how to engage
donors, including the reminder not to go silent with them during
Network for Good suggests a two-pronged approach to fundraising
during and after a crisis.
We’ll update this page with new blogs and resources as they
All of us at RNL are here to serve you and help you navigate the
challenges of the COVID-19 crisis.
Please reach out to schedule a time to talk with us, we can
share our insights on how you can serve your alumni, donors, and
other constituents during this difficult time.
Fundraising and Donor Engagement Resources for COVID- 19
(Coronavirus) Response appeared first on Ruffalo Noel Levitz.