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Decision Making

Sychronous Entertainment

It’s kind of sad that HQ Trivia, a mobile live game show, is
no longer running. This should be its moment. Much of the world has
spent the last week quarantined in their homes and are unable to
watch live sports as every league has suspended play. Currently,
the news is the only live event we are experiencing together –
and though necessary, that’s not been a fun experience. The
synchronous lighthearted entertainment that HQ provided would be a
welcome respite from the day-to-day boredom of quarantined life.
While there will always be a place for asynchronous entertainment
like Netflix & HBO, it’s already become clear to me that live
events satiate a different need.

Over the last week of quarantine, I’ve used live products more
than I ever have before. This weekend, me and 150k others
participated in #ClubQuarantine
hosted by DJ D-Nice
on Instagram Live. A friend had to cancel
his in-person birthday party, so we all hopped on a hangout to
toast drinks. Rumble, the gym I frequent in real life, began doing
exercises on Instagram Live at 9 am every morning. The real-time
energy of the instructors and live messages from other participants
made the experience fun while also holding me more accountable than
the instruction of pre-recorded videos.

People have used their time at home to learn to continue to
learn together. Our portfolio company, Outschool, hosts live
learning classes online. My younger sister, currently quarantined
in my childhood home, has begun taking a creative writing class on
the platform. My coworker, Matt, has leveraged Zoom to host
a virtual pizza
making class
. Not
Boring Club
has moved there in-person events online –
hosting daily lunches, meditations, and a trivia night. People are
figuring out ways to connect virtually through fun and creative
ways.

I would bet more entrepreneurs are working to fill the
synchronous entertainment gap society is experiencing. There are so
many talented producers and entertainers currently sitting at home.
I’d love to talk to the people currently building tools for those
creators to share their talents live.

The post Sychronous
Entertainment
appeared first on Union Square Ventures.

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