“To increase your negotiation outcomes, increase your
skills of persuasion.” -Greg Williams, The Master
Negotiator & Body Language Expert (Click to Tweet)
Click here to get the book
“Powerful Persuasion How To Boost And Increase
No matter her persuasion efforts, nothing
seemed to increase her negotiation position. And
the negotiations had extended over numerous
sessions. She thought, if we don’t close this deal, we could be
out of business. The negotiation was that dire! It had to bear
When was the last time you found yourself in a dire negotiation
– one where everything was on the line? If you’re past your
teenage years, more than likely, you’ve had such experiences.
During such times, did you consider the impact that persuasion had
on the negotiation and its outcome? Did you even think of the
persuasion techniques you’d use before, during, and after your
exchange of positions with others? You should have – because
doing that would have altered the course and outcome of the
The following are better ways to use persuasive techniques and
how to implement them to enhance your negotiation efforts.
Shape The Mind – Mold The Perception:
Most people are persuaded to conformity by group thinking,
acting, and adherence to what they listen to, and by those that
they view as authority figures. Thus, to shape the mind of those
that you wish to become your followers, you must mold their
perception. The stimulation of that source may occur from figures
seen on TV, heard on the radio or podcasts. They may even arise
from those whose writing they observe in magazines and articles
that they deem as possessing relevant content about insights that
interest them. And that’s where your opportunity to mold their
perception lies. You must be seen and heard in the mediums through
which your targets have their perspectives molded.
The point is, to increase your chances of influencing the
thoughts and actions of others, they must perceive you as someone
with authority. They must view you as a person that possesses
respected dominance in a domain that’s relevant to them. That
perception will allow the recipient of your actions to become
swayed by your suggestions, demands, or edicts.
So, what steps should you consider to shape the mind and mold
the perception of those you wish to persuade?
1. Casting Friend/Foe – Before your initial encounter with
your target, determine if they should fear or like you. The cliché
that comes to mind is, “It’s better to be feared than loved.”
And that’s true in some cases.
2. Once you’ve determined the demeanor to cast, assess the
leaders in your target’s spectrum that will be most influenced by
it, and gear your efforts at controlling those leaders. The linking
of your persona to those already known as influencers by your
target will eventually convey a sense of, they’re on board, and
I’m just like them – so I should be too.
3. Project and play your role in the venues in which your
actions influence others. The goal is to allow them to ingrain in
their minds who you are and what you’re willing to do to acquire
the outcome you seek.
Reward – Congruency:
Consistency is the glue that holds your persona together. Thus,
you must be mindful of projecting a consistent character, no matter
the environment. If you’re generally amenable in some situations
on some days and more demure during others, you’ll be sending an
incongruent message. Even if you extend an agreeable attitude to
those that accept your influence and chastise those that don’t,
you’ll emit the signal of rewarding those that adhere to your
wishes and punishing those that dismiss it.
The point is, you should reward those that accept your
leadership and seek ways to disfavor those that challenge it. The
amount of discord you allow is something you’ll have to address
based on the degree of tolerance you have for non-conformity. And,
the overarching message is, you’ll become rewarded by being
consistent. So, be consistent in how you present yourself.
Conformity – Using Social Pressure:
Social pressure influences people. The factor that you should
consider is, what form of social pressure you’ll use to control
those that you wish to curry favor with, and what elements you’ll
use to dissuade those that oppose you. You might:
1. Praise those that seek recognition in forums that would allow
your target to experience the highest degree of pride.
2. Demean and denigrate those that oppose you in mediums that
will have the most effect. To enhance this process, seek some from
their clan to use as examples. If admonished forcefully, it’ll
set a precedent that others will not want to incur.
3. Leave an open path that dissenters can use to move towards
you. And create a pit of hell for those that would continuously
defy you. The more you can control the impact that others
experience from social pressure, the more control you’ll have
4. Use your target influencers as your unwitting allies. Do that
by exploiting their weaknesses as leverage points to entice or
dissuade your target from adopting positions based on those that
they see their influencers taking.
Nurture Continuing Compliance:
Once your target acquiesces to your demands, concessions, and
desires, inspire them to continue their allegiance. You can
accomplish that by doling out favors or granting requests that are
slightly outside of what’s normal (do this with allies to display
the extension of your generosity for those that follow your
edicts). The fact is, once you’ve sought and acquired someone’s
adherence to your demands, seduce them to promote their continued
loyalty. It’s easier for them to meet your future requests –
the more they meet your current ones. Because psychologically
speaking, people naturally seek consistency. And that’s the
reason you must encourage continuing compliance with your requests.
In all of your negotiations, there’s a power factor that sways
the entities involved to move in one direction versus another. To
be more powerful, you must increase your abilities of persuasion.
Consider implementing the thoughts mentioned, how you’ll apply
them, along with when you’ll achieve them. That will give you an
increase in your advantage. And everything will be right with the
Remember, you’re always negotiating!
Listen to Greg’s podcast at
After reading this article, what are you thinking? I’d
like to know. Reach me at Greg@TheMasterNegotiator.com
To receive Greg’s free “Negotiation Tip of the
Week” and the “Sunday Negotiation Insight” click
#Persuasion #Increase #csuitenetwork #thoughtcouncil
#Bodylanguage #readingbodylanguage #Negotiations #Control
#Conversations #NegotiationStrategies #NegotiationProcess
#NegotiationTypes #ReadingBodyLanguage #BodyLanguage
#Nonverbal #Negotiate #Business #SmallBusiness #Negotiation
#Negotiator #NegotiatingWithABully #Power #Perception
#BodyLanguageExpert #HowToNegotiateBetter #CSuite
#TheMasterNegotiator #ControlEmotions #GregWilliams #success
#negotiation examples #Negotiation strategies #negotiation
process #negotiation skills training #negotiation types
#negotiation psychology #Howtowinmore #self-improvement
“Powerful Persuasion How To Boost And Increase Negotiations”
– Negotiation Tip of the Week appeared first on The Master Negotiator &
Body Language Expert.